Each day our friends and neighbors rely on our brands to entertain them, inform them, and contribute to their quality of life. Whether it is waking up with our bright morning radio personalities, getting local news from our websites, or interacting with us through our mobile apps and social media, we exist to craft memorable experiences.
East Idaho drivers stay informed and get relevant messages from our new high-impact digital and standard billboards. In everything we do, we are a voice for good.
Our origins go back to 1986 with the introduction of KLCE “Classy 97.” The station filled a programming void by offering adult listeners contemporary programming. It quickly became East Idaho’s heritage choice for soft rock favorites and popular personalities.
A year later East Idaho welcomed its first Top 40 station, KFTZ “Z103.” The station succeeded by combining a new, exciting format with fun personalities and memorable contests. Young adults still count on Z103 for music and entertainment.
The innovation continued when KCVI “K-Bear 101” launched in 1999. Until then, adult males in East Idaho had no choice for new rock music. K-Bear’s reputation for rocking quickly spread, and remains strong with fans of the format today.
In 2004 KTHK “105.5 The Hawk” was created to challenge the limited Country choices in the market. For a decade it has proven to be a popular choice among Country listeners who expect more from their favorite station.
These legacy radio stations, along with NewsTalk AM 690 and 1260, were purchased in 2006 by Frank and Belinda Vandersloot, and Riverbend Communications was born.
Since then, Riverbend Communications has broadened its footprint to include other business endeavors, including digital, and outdoor advertising. Riverbend Digital offers a full suite of web, online marketing, and design services. Riverbend Outdoor increases the marketing capability for our customers by providing billboards in Idaho Falls and Pocatello.
The roots of our company run deep in the radio business. Our approach is to establish a meaningful connection with our listeners. We understand the specific values, needs, and expectations of the community, and our programming reflects that. Riverbend Communications is local – no corporate control from outside the area. Our owners, managers, and employees all live and work right here in East Idaho.
About 92% of consumers aged 12 years and older listen to the radio each week.
Radio is unique in its ability to reach people wherever they are: at home, at work, in the car — everywhere.
Businesses that advertise their products on radio in addition to other mediums have a 22% higher preference amongst consumers.
|KLCE “Classy 97” is East Idaho’s top radio station. KLCE has a rich 27 year heritage in Idaho with a consistent Adult Contemporary format and entertaining personalities throughout the day. Classy 97 is the number one station for Adults 25-54 in morning drive, afternoon drive, Monday through Friday 6 am – 7 pm, amd Monday through Sunday 6 am to midnight.|
|KFTZ “Z103” is a high energy hit music station with fun personalities making it a popular choice for listeners and advertisers. Z103 is Idaho’s #1 Hit Music Channel and is the number one station for Adults 18-49 in afternoon, evenings, and throughout the week, Monday through Sunday 6am to midnight.|
|KTHK “105.5 The Hawk” is #1 For New Country, playing the hot new artists from the country music scene. The Hawk accompanies listeners throughout the day with great music and engaging personalities. The Hawk is the one to go to for all the newest country music and has a very active and loyal fan base.|
|KCVI “K-Bear 101” is Idaho’s Only Real Rock Station, playing the top rock artists and music and connecting with a strong fan base, including the tough to find male audience. KBear is consistently one of the highest ranking stations in Idaho in both Adults 25-54 and the Adults 18-49 demographics.|
|KEIR “Newstalk” is East Idaho’s news talk station, featuring local news, weather, and great shows that take on the issues relevant locally and statewide. Newstalk is also the home of national programs such as Laura Ingram, Michale Medved, and Dennis Miller. Newstalk is live, local, and more than just politics.|
It is a simple fact of life that most of us spend a lot of time in the car. Outdoor advertising is still an effective way to get the message out about your business to the people who are driving in the community. Studies show that reinforcing a marketing campaign through a variety of mediums- including radio and billboards- can increase retention dramatically. At Riverbend Communications, we are actively involved in creating a positive impact.
Riverbend Outdoor offers large advertising displays that deliver your advertising messages 24 hours a day, 7 days a week. There are many East Idaho locations with a choice of digital or static boards. Outdoor advertising is very effective at brand maintenance.
71% of drivers often look at the messages on roadside billboards.
38% of drivers decide to visit a business that they saw on a billboard while on their way home.
50% of drivers report receiving directional information from a billboard.
The Internet has made an impactful difference in most areas of life, and nothing is more important to us at Riverbend Digital than using technology to enhance people’s lives. Whether it is building a stunning website for a small business to begin competing on a national scale, implementing pertinent advertising on one of our high-traffic properties, or crafting a new web application to increase efficiency and accuracy, our team has the experience to accomplish your vision.
Navigating the digital landscape is a daunting task, mostly because there are so many distractions and competing ideas about what is necessary and what isn’t. That’s where we come in. We have just the right mix of pragmatism, knowledge, and enthusiasm to deliver amazing solutions. Here are some of the services that we provide: